| Capability | Standard | Pro+ |
|---|---|---|
| Custom checkout pages | Yes | Yes |
| Unlimited products & funnels | Yes | Yes |
| Order bumps | 1 bump offer | Multiple bumps |
| 1-click upsells / downsells | Yes | Yes |
| Advanced subscription controls | Core billing tools | Expanded upgrades, dunning and analytics |
| Affiliate center / partner tools | Not listed in Standard bundle | Included |
| Custom branding & domains | More limited | Expanded |
| Academy | Starter | Growth |
Choose Standard when the checkout is the job
Standard is the rational starting point if your immediate goal is to publish checkout pages, sell multiple offers, use bumps and one-click post-purchase offers, recover abandoned carts, run A/B tests, and connect your existing stack. It is especially sensible during the 30-day trial because you can validate the core workflow before paying for capabilities you may not use.
Choose Pro+ when operations become the bottleneck
Pro+ becomes easier to justify when you need affiliate management, advanced subscription handling, more complex order-bump logic, stronger branding controls, team permissions, or the larger Academy plan. In those cases, the upgrade is not about status; it is about replacing manual work or another paid tool.
Test the Standard workflow first
The supplied affiliate link goes to ThriveCart Standard on the monthly plan. Confirm the final checkout details before purchasing.
Start the 30-day trialSoftware plans and features can change. Verify final terms on the provider site before buying.
Last reviewed: September 13, 2026