Improve the core offer first
Average order value should not hide a weak main product. Make the primary offer easy to understand and worth buying on its own. Add-ons perform better when the buyer already trusts the core purchase.
Use customer questions and support requests to find natural complements.
Use order bumps for small complements
An order bump is strongest when it is low-friction and immediately related: templates for a course, an extended license, a workbook, an implementation pack, or a small convenience upgrade. Keep the copy short because the buyer is still completing the main transaction.
Use post-purchase upsells for bigger next steps
Once the initial purchase is complete, a one-click post-purchase offer can present a higher-value bundle, advanced training, or companion service. This keeps the first checkout focused while allowing a larger additional decision.
Test bundles and tiers
A bundle can increase AOV without creating a multi-step funnel, while pricing tiers let buyers self-select based on support, rights, or depth. Measure refund rate, product usage, support load, and customer outcomes alongside raw AOV.
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Start the 30-day trialFrequently asked questions
What is the difference between AOV and revenue?
Average order value is revenue per order. Total revenue also depends on the number of orders and refunds.
What is a good order bump?
A small, obvious complement to the main purchase that requires little extra explanation.
Does ThriveCart support order bumps and upsells?
Yes. Current plans include a bump and one-click upsells or downsells, with more advanced bump controls on Pro+.
Software plans and features can change. Verify final terms on the provider site before buying.
Last reviewed: September 13, 2026