| Decision area | ThriveCart | Kartra |
|---|---|---|
| Core model | Checkout plus commerce plus Academy | All-in-one marketing and business platform |
| Email/CRM | Usually external integrations | Built into the broader platform |
| Courses/memberships | ThriveCart Academy | Native memberships and courses |
| Affiliate tools | Pro+ | Available on higher Kartra plans |
The stack question comes first
Kartra is intended to replace more software. Its current plans include pages, forms, memberships and courses, ecommerce, booking, campaigns, and AI features, while higher tiers add deeper automation and affiliate management. ThriveCart expects a more modular stack for many sellers.
That means the subscription comparison is incomplete unless you count the email, page builder, calendar, helpdesk, and automation tools you would keep or retire.
Transaction fees can affect lower tiers
Kartra's current help documentation says its Essentials plan applies a 5% platform transaction fee, while other plans are not affected. ThriveCart advertises 0% platform sales fees on current plans. Processor charges remain separate in either setup.
Choose breadth or specialization
Use Kartra when consolidating marketing operations matters more than having a specialized checkout layer. Use ThriveCart when you like your existing website and email stack and want the commerce system to remain a distinct, replaceable component.
Want to test ThriveCart before deciding?
The button opens ThriveCart Standard on the monthly plan through our affiliate link. Confirm the final price and terms on the merchant checkout before purchasing.
Start the 30-day trialFrequently asked questions
Does Kartra include email marketing?
Yes. Kartra is designed as a broader all-in-one platform with email and SMS capabilities.
Does ThriveCart replace a CRM?
Not generally. Many ThriveCart users connect external email or CRM tools.
Does Kartra charge transaction fees?
Kartra's 2026 documentation says the Essentials plan has a 5% transaction fee, while other plans do not.
Software plans and features can change. Verify final terms on the provider site before buying.
Last reviewed: September 13, 2026